//Wednesday d. 13.10.21

The Scandinavian Subscription Survey: New numbers and trends

Share article


At Subscrybe, we gladly follow the development of the subscription economy – both on a global and national level. We often use international analyses, reports and benchmarks to uncover, what is trending, which new consumer trends to be aware of and what it means to subscription businesses.

Until now, there have been very few data and analyses of the subscription economy in Scandinavia. We’ve had a wish of changing this for a long time. This is why we created a survey in Denmark and Norway, in collaboration with Norstat.

Vi stillede 1000 respondenter fra hvert land 30+ spørgsmål om deres abonnementsvaner. I denne rapport dykker vi ned i resultaterne og deler indsigterne vedr. de danske forbrugere.

We asked 1000 respondents from each country over 30 questions about their subscription habits. In this report, we dive into the results and share the insights about Danish consumers.

Scandinavian Subscription Survey rapport

Rapporten er spækket med interessante indsigter. Her får du en lille ‘teaser’:

The report is booning with interesting insights. Here’s a little teaser:

  • Danish households on average, have 17 subscriptions per household. This is significantly more than they think they have.
  • 74% subscribe to TV and video streaming. Over half of Danish households have a Netflix subscription.
  • 37% of Millenials think that they will subscribe to more products and services in the future. This is significantly higher than the 40+ consumers.

Get your report here.