The Subscrybe Team

Anders Sørensen

Anders Sørensen

Partner
as@subscrybe.com // +45 24 61 88 60

I'm an advocate for the subscription model and I am excited by the amount of new subscription offers coming to market on a daily basis. Professionally, I’ve been working with subscriptions for the last 12 years, within the media and telecom business. Here, I’ve been working with all aspects of subscription – all from the creation of new subscriptions to onboarding, loyalty-building, retention, up-and cross-sales, and win-back. This I’ve done as a specialist and a manager. Most recently as Senior Director of Commercial Management at YouSee. I’m especially concerned with how companies optimize their subscription business and take advantage of the opportunities that the subscription model offers in respect to creating relations with the customers with the goal of increasing customer value and creating lifelong relationships that benefit the company and the customer.

Jon Erik Ofstad

Jon Erik Ofstad

Senior Partner & Director of Norway
jeo@subscrybe.com // +47 90 58 14 29

A well-managed subscription concept gives you strong customer growth, and high profitability and creates great value for both customers and business owners. In the Subscrybe team, we have developed an effective method for building successful subscription concepts, introducing these concepts to the market, and developing them further. I have worked with subscription concepts throughout my entire professional career. As Director at Aftenposten, I was in charge of the areas that characterize a good subscription product: Concepts, sales, systems, distribution, customer service, CRM, and analysis. I am a graduate of economics from the Norwegian School of Economics and I've spent my entire professional life in the subscription space.

Nadia Storhaug

Nadia Storhaug

Consultant
ns@subscrybe.com // +47 91 60 00 89

I have experience from other sides of the subscription movement, especially the many aspects at play with a developing service. In the contact with customers, I've experienced the importance of listening to customer feedback when perfecting a service. This is why I strongly believe that an uncompromising customer focus is essential in any subscription business. Earlier, I've worked as a Daily Manager of an exciting startup project. Here, I worked on the development of a new service and app, because of my experience as a Product Manager and Product Owner in collaboration with developers and skilled consultants. Here, I learned about the challenges and benefits when choosing a system for handling payments, GDPR, and personal data.

Thomas Lundsgaard

Head of Digital Marketing
tl@subscrybe.com // + 45 81 98 43 54

I'm a performance marketing specialist with experience within a wide range of performance channels on Facebook, TikTok, Google Search and E-mail marketing. After running my own performance marketing company for the past few years I've joined Subscrybe to specifically help subscription companies onwards on their digital growth journey. As a part of Gen Z, I've spent a lot of time on social channels and I have a lot of operational experience with diving into current trends. I go to work everyday to deliver expert-level counseling on the challenges and possibilities of the subscription industry. Fortunately, our Growth team is fully equipped to handle almost any challenge within digital marketing and customer acquisition.

Christoffer Gjerrulf

Christoffer Gjerrulf

Senior Consultant
cg@subscrybe.com / +45 20 29 50 00

One of the most interesting aspects of how we choose to spend our money is that we tend to seek solutions that give us ongoing value. There are many explanations why, but my explanation is that I like ‘buying in’ to something and take a stand on something else than price. When you’re a subscriber, you don’t just buy a product or a service, but you buy into the company that serves you and you give them your trust. This puts extra pressure on the company and the buying situation and this is where it gets exciting! I have a background from Telia and TDC and have been part of many levels of the subscription journey that the telecom business has gone through. Here, I’ve functioned as a product executive and worked with the end-to-end experience for customers. At Subscrybe, I function as the Head of Subscription Innovation, which means I work primarily with the development of new subscription offers.

Jonas Nygaard Andersen

Senior Partner & Director of Growth
jn@subscrybe.com // +45 40 44 95 54

I have wide experience with subscriptions and have gone through a hyper-growth phase with Swapfiets as Country Manager for the past 3 years. As a Country Manager for Denmark and North Germany, I grew my area to +40.000 bike subscribers. With the responsibility for Subscrybe’s growth unit, I bring commercial competencies within Customer Acquisition by the use of digital performance channels. Growing subscription companies is a specific discipline, since you have to keep the focus on creating lasting relationships with your subscribers. This process starts with acquisition and as subscription companies, we have a responsibility to always put the customer at the center. This is what we do in Subscription Growth through digital marketing.

Niels Vestergaard

Niels Kastberg Vestergaard

Consultant
nv@subscrybe.com // +45 29 70 73 04

I have a background in E-commerce, where I've worked with branding and content marketing with a focus on SEO/SEM, Social Media, and Re-marketing. Therefore, I have a lot of experience with catching the eye of the consumer on Google, Facebook, Instagram, and other social channels. No matter which company you have, it needs to have a strong, social profile. And this might be even more true in subscription companies than with other business models. Your customers are not just your customers - they are your members and it's important to have a strong relationship with them, every time you meet them. In addition to being part of the Subscrybe team, I'm currently studying a BA & Communication at Copenhagen Business School.

Frederik Weiss Holst

Frederik Weis Holst

Consultant
fwh@subscrybe.com // +45 27 51 31 72

The value of experiences is so powerful in the consumer world that it's created new business models, such as the subscription model, in which the customers can access everything they need without owning anything. The core of the subscription model is building relationships with the customer, which is about creating trust and value. Without that, no relationship and no business. That's why I see subscriptions as the 'customer's business model' - and not least, the future business model. I have an MSc in Digital Design & Interactive Technologies and I am specialized in user experience- and service design. As part of the Subscrybe team, I am passionate about user-centered design, focusing on the involvement of users in design research and development. Within Subscrybe, I've worked with large and small organizations, developing value offers, improving sales efforts and innovating new brand identities.

Jonas Juul Jeppesen

Jonas Juul Jeppesen

Senior Partner & Director of Denmark
jjj@subscrybe.com // +45 31 66 67 76

I'm a true believer in subscriptions! As part of the Subscrybe team, I am particularly eager to innovate subscription solutions for non-traditional subscription industries, e.g. the retail industry. To help skilled retailers with entering the subscription economy and thereby secure their businesses is extremely exciting. I'm very proud of the many innovation projects we have finished over the years and it excites me to see our clients gain success through the subscription model - this is what we work for every day at Subscrybe. I am also shaped by the work and development of people, which stems from my previous experiences. Besides my MBA, I am educated as a school teacher and I have been working with salesmen throughout my entire career.

Morten Suhr Hansen

Morten Suhr Hansen

Senior Partner & CEO
mha@subscrybe.com // +45 40 29 45 34

I believe that subscription is a better business model for companies and customers and that more companies are entering the subscription economy. This is a development that I would like to promote. In 2011 I founded Subscrybe after more than 20 years in the media industry, in which I have worked with subscription sales, innovation, and business development across newspapers, magazines, and digital media. I would like to contribute to the awareness of the possibilities in the new subscription economy. For that reason, I have written How to build a subscription business and a large number of articles about how companies can be inspired by new subscription ideas. At home, we have 54 subscriptions and my life has never been better.

Anders Sørensen

Anders Sørensen

Senior Consultant
as@subscrybe.com // +45 24 61 88 60
Frederik Weiss Holst

Frederik Weis Holst

Consultant
fwh@subscrybe.com // +45 27 51 31 72

Jonas Nygaard

Senior Partner
jn@subscrybe.com // +45 40 44 95 54
Morten Suhr Hansen

Morten Suhr

Managing Partner
mha@subscrybe.com // +45 40 29 45 34
Niels Vestergaard

Niels Vestergaard

Consultant
nv@subscrybe.com // +45 29 70 73 04
Christoffer Gjerrulf

Christoffer Gjerrulf

Senior Consultant
cg@subscrybe.com / +45 20 29 50 00
Jonas Juul Jeppesen

Jonas Jeppesen

Senior Partner
jjj@subscrybe.com // +45 31 66 67 76
Jon Erik Ofstad

Jon Erik Ofstad

Senior Partner
jeo@subscrybe.com // +47 90 58 14 29
Nadia Storhaug

Nadia Storhaug

Consultant
ns@subscrybe.com // +47 91 60 00 89

Thomas Lundsgaard

Head of Digital Marketing
tl@subscrybe.com // +

Want to become part of the Subscrybe team?

We’re always looking for new talents to help us cultivate the subscription movement and help companies into the future. If you think you could add value to the Subscrybe team, you’re always welcome to contact us with your application and resume, and we’ll see if there’s a fit.

Go to our career page to see open positions and to apply!

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