Insight
//Tuesday d. 25.01.22

Subscription Talks: The Champagne Box

Subscription Talks #1

Introduction:
The Champagne Box was created by couple Dinna and Michael Arbo. Michael is a passionate champagne geek and Dinna has created a unique community around their champagne subscription, serving the purpose of spreading the knowledge around and love for champagne.

Read more Subscription Talks: The Champagne Box

//Tuesday d. 18.01.22

All about Freemium. Why it works to give parts of your product away for free!

SUBSCRIPTION POV #21

By Morten Suhr Hansen

In the last 10 years, the term and the model ‘Freemium’ has become a common part of the subscription vocabulary. A long line of the most successful subscription companies is characterized by using this special business model that revolves around giving customers parts of the product for free, in order to, over time, convert some or all of the customers into a paid subscription.

Read more All about Freemium. Why it works to give parts of your product away for free!

//Monday d. 3.01.22

The subscription movement keeps rolling! Here are the biggest trends of 2022

SUBSCRIPTION POV #20

By Morten Suhr Hansen

2021 has been another eventful year in the subscription world – both in Denmark and in the rest of the world. Many new subscription concepts have seen the light of day and more and more companies are thinking subscription-first when laying out their strategy for the coming year.

But what are the biggest trends here at the start of 2022? What should we look out for and which subscription trends and tendencies will affect the new year and the years to come? Here is my take on five big trends that are worth keeping an eye on in 2022.

Read more The subscription movement keeps rolling! Here are the biggest trends of 2022

//Thursday d. 23.12.21

Customer Expansion – How to make the most of your subscribers

In the subscription guides, we’ve covered 3 of the most important aspects of any subscription business, Customer Acquisition, Customer Retention, and Customer Winback. But there is one final aspect of the subscription business that has the potential to make the biggest impact on your revenue – Customer Expansion.

Customer Expansion is a way to increase the amount of money derived from each subscriber. Most subscription businesses have several products and price packages and consequently have the opportunity to influence how much subscribers spend.

Read more Customer Expansion – How to make the most of your subscribers

//Thursday d. 23.12.21

Happy Holidays! Why not spoil yourself or others with an exciting subscription?

SUBSCRIPTION POV #19

By Morten Suhr Hansen

I hope you are all having some wonderful festive days this week! For many, it has been a lovely break from a hectic everyday life and also – a special year. Time for the family, reading, and relaxing. But for some, it is also a time embossed by the corona crisis that has been running since 2020. But no matter if you’re part of the first or the second group, the holidays are a time for giving –  and subscription geeks like us love gifts that last for a long time.

Therefore, we’ve collected five delayed presents that you can use with your partner, your friends, your pet – or just for yourself! Get inspired for a year of new experiences right here:

Read more Happy Holidays! Why not spoil yourself or others with an exciting subscription?

//Friday d. 10.12.21

Customer Acquisition – An ongoing and most important initiative

No matter if you’re a brand-new subscription business or you are a well-oiled, experienced subscription business, customer acquisition is a vital part of your marketing strategy. Acquiring new customers is a focus in any organization, but the potential value of each new customer is limitless in a subscription business. If you have strong customer retention initiatives, a new customer should stick around for a while and the longer they stick around, the more lifetime value they will create.

Read more Customer Acquisition – An ongoing and most important initiative

//Friday d. 10.12.21

The two leading, Danish subscription payment systems have been sold! What does that mean?

SUBSCRIPTION POV #18

By Morten Suhr Hansen

November was a busy trading month for many. This goes for the market of subscription systems – so-called ‘subscription billing systems’ – namely for the leading, Danish solutions, Reepay and Upodi. Both are relatively new startups and ownership changed hands when two, large actors opened their checkbooks and acquired a Danish subscription solution each.

Read more The two leading, Danish subscription payment systems have been sold! What does that mean?

//Wednesday d. 24.11.21

Customer Winback – How to win back lost customers

Even though you got your customer retention on point, sooner or later, some members will start to churn.

There are several reasons for leaving a subscription and it’s your job to know why your subscriber chose to leave your service – and you need to store this information at an individual customer level. A way to keep this organized is dividing churning customers into five groups:

Read more Customer Winback – How to win back lost customers

//Wednesday d. 24.11.21

Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

SUBSCRIPTION POV #17

By Morten Suhr Hansen

At the time of writing this, we are going into the “Black Week”. The week culminates on Friday with the biggest discount day of the year, Black Friday. Here, retail companies across the globe will throw themselves into a wild battle for customers and cash and throw large discounts on anything that the heart may want and money can buy.

Read more Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

//Wednesday d. 10.11.21

Is your subscription business due for a service inspection?

SUBSCRIPTION POV #16

By Morten Suhr Hansen

In these years, there is a huge focus on the innovation of new subscription models. Almost weekly, we see new and exciting subscription concepts go to market – both from start-ups and from established corporations. This is an exciting development!

However, establishing or running a subscription business is not the same as having success as a guarantee. The competition for subscription customers’ favor is getting fierce, as more and more subscriptions come to market. My prediction is that, in the future, we will see that the business focus will shift from how to develop new subscription concepts, to how to run a subscription business most successfully – in other words, from ‘Subscription Innovation’ to ‘Subscription Excellence’.

Read more Is your subscription business due for a service inspection?