Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
Fighting churn is the most important thing for a subscription business. Why is it so difficult?
Subscription POV #24 By Morten Suhr Hansen This article begins with the world’s smallest news! When running a subscription business,
Free of ownership. Soon, we will subscribe to glasses, bikes and washing machines
Subscription POV #23 By Morten Suhr Hansen Allow me to start this article on a personal note. I’d like to
Subscription Talks: Talking Churn Prevention with newspaper Information
Introduction We sat down with Mads Gorm Hansen from Danish newspaper Information, to talk about churn prevention, and how to
The global subscription economy is growing by $51 billion dollars in 2022
Subscription POV #22 By Morten Suhr Hansen The subscription movement is rolling and the pandemic has given subscription companies around
Subscription Talks: Gamification
Subscription Talks #2 Introduction: We sat down to have a talk about Gamification, an important and fun tool that can
Microsoft acquires gaming giant for $68.7 billion dollars The battle to become the ‘Netflix of gaming’ has begun
By Morten Suhr Hansen $68.7 billion dollars. That is the price, when Microsoft takes over one of the worlds absolute
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- 1000-2000 words in length
- Written in high-level english
- Includes pictures