Insight
//Tuesday d. 22.03.22

Subscription Talks: Subscription & Sustainability

We sat down for a talk with Kirsten Schmidt, lecturer at Aalborg University and the founder of GreenCSR. In the studio, we also have Christophe Lephilibert, former CMO of the green energy company Barry Energy. Today, the topic is subscription and sustainability.

Kirsten is a supporter of the subscription economy, but she wants a more holistic approach to sustainability, both within the concept and product development:

Read more Subscription Talks: Subscription & Sustainability

//Wednesday d. 16.03.22

Fighting churn is the most important thing for a subscription business. Why is it so difficult?

Subscription POV #24

By Morten Suhr Hansen

This article begins with the world’s smallest news! When running a subscription business, one of the most important disciplines is fighting ‘churn’. Churn is when your active subscribers decide to cancel their subscription and leave your business. In other words, churn is the factor that challenges your subscription business and breaks the growth that otherwise comes from selling new subscriptions. So the difference between high or low churn is what ultimately affects whether you’re running a healthy or unhealthy subscription business.

Read more Fighting churn is the most important thing for a subscription business. Why is it so difficult?

//Thursday d. 10.03.22

Free of ownership. Soon, we will subscribe to glasses, bikes and washing machines

Subscription POV #23

By Morten Suhr Hansen

Allow me to start this article on a personal note. I’d like to tell you about my personal subscription to glasses because it entails some quite interesting perspectives on how we will buy our long-lasting consumer goods in the future. Or buy might not be the right word because we are actually going to subscribe to having access to them, instead of owning them.

Read more Free of ownership. Soon, we will subscribe to glasses, bikes and washing machines

//Thursday d. 24.02.22

Subscription Talks: Talking Churn Prevention with newspaper Information

Introduction

We sat down with Mads Gorm Hansen from Danish newspaper Information, to talk about churn prevention, and how to work with it technically.

Mads has the title of Customer Data Automation Specialist and we wanted to start the interview, with getting an understanding of what that fancy job title covers:

Read more Subscription Talks: Talking Churn Prevention with newspaper Information

//Thursday d. 17.02.22

The global subscription economy is growing by $51 billion dollars in 2022

Subscription POV #22

By Morten Suhr Hansen

The subscription movement is rolling and the pandemic has given subscription companies around the world another push in the right direction. That is the common assumption among all of us who are involved with subscriptions on a daily basis. But how large is the collected subscription economy? And how much is it growing in total? That is what American analysis institute Juniper Research is looking into in their comprehensive yearly analysis ’Subscription Economy: Future strategies & market forecasts 2022-2026’.

Read more The global subscription economy is growing by $51 billion dollars in 2022

//Wednesday d. 9.02.22

Subscription Talks: Gamification

Subscription Talks #2

Introduction:

We sat down to have a talk about Gamification, an important and fun tool that can be used to keep subscribers engaged with your product.

Today, we’re talking to Per Dahlberg from the audio book service Storytel and Nicolai Aakrog from Leadfamly, who has helped Per and Storytel with integrating Gamification elements in their app.

Read more Subscription Talks: Gamification

//Tuesday d. 1.02.22

Microsoft acquires gaming giant for $68.7 billion dollars The battle to become the ‘Netflix of gaming’ has begun

By Morten Suhr Hansen

$68.7 billion dollars. That is the price, when Microsoft takes over one of the worlds absolute giants within online gaming: Activision Blizzard. The company stands behind games such as ‘Call of Duty’, ‘World of Warcraft, ‘Overwatch’, and ‘Candy Crush’. The acquisition of Activision Blizzard is by far the most expensive purchase Microsoft has ever made.

Read more Microsoft acquires gaming giant for $68.7 billion dollars The battle to become the ‘Netflix of gaming’ has begun

//Tuesday d. 25.01.22

Subscription Talks: The Champagne Box

Subscription Talks #1

Introduction:
The Champagne Box was created by couple Dinna and Michael Arbo. Michael is a passionate champagne geek and Dinna has created a unique community around their champagne subscription, serving the purpose of spreading the knowledge around and love for champagne.

Read more Subscription Talks: The Champagne Box

//Tuesday d. 18.01.22

All about Freemium. Why it works to give parts of your product away for free!

SUBSCRIPTION POV #21

By Morten Suhr Hansen

In the last 10 years, the term and the model ‘Freemium’ has become a common part of the subscription vocabulary. A long line of the most successful subscription companies is characterized by using this special business model that revolves around giving customers parts of the product for free, in order to, over time, convert some or all of the customers into a paid subscription.

Read more All about Freemium. Why it works to give parts of your product away for free!

//Monday d. 3.01.22

The subscription movement keeps rolling! Here are the biggest trends of 2022

SUBSCRIPTION POV #20

By Morten Suhr Hansen

2021 has been another eventful year in the subscription world – both in Denmark and in the rest of the world. Many new subscription concepts have seen the light of day and more and more companies are thinking subscription-first when laying out their strategy for the coming year.

But what are the biggest trends here at the start of 2022? What should we look out for and which subscription trends and tendencies will affect the new year and the years to come? Here is my take on five big trends that are worth keeping an eye on in 2022.

Read more The subscription movement keeps rolling! Here are the biggest trends of 2022