Insight
//Friday d. 12.08.22

Winds of change in the social media industry. Will adtech be replaced by subscription?

Subscription POV #30

By Morten Suhr Hansen

Last year, when Apple launched a new function allowing iPhone users to exclude ‘ad-tracking’ from apps like Facebook, Instagram, Snapchat, Twitter, and TikTok, it sent shockwaves through the tech industry. It resulted in difficult times for the adtech business model.

Read more Winds of change in the social media industry. Will adtech be replaced by subscription?

//Tuesday d. 2.08.22

Rent The Runway – Futuristic Clothing Consumption

Subscription Case #3

By Niels Vestergaard

In this edition of Subscription Case I’ve found something really special. Perhaps one of the bravest, most unique, and visionary subscription offers you can find in the world today. We’re gonna talk about a service that doesn’t just grant you access to otherwise unobtainable products, a service that has the potential to shape the way we consume clothing in the future.

Read more Rent The Runway – Futuristic Clothing Consumption

//Wednesday d. 27.07.22

Lead Generation

When growing a subscription business, there are many things to be aware of. You’re not just selling a product, but cultivating the customer’s desire to engage in a relationship with your company. It’s not easy, but creating a setup securing you a steady stream of new customers pays off so you can concentrate on creating the best experience for your subscribers.

Read more Lead Generation

//Tuesday d. 21.06.22

Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

Subscription POV #28

By Morten Suhr Hansen

In reality, I should be the last person to down-talk the subscription movement. Because I truly believe in a strong future for companies who choose to sell their products and services on a subscription model. Nonetheless, it’s important and necessary to talk about what is happening in the streaming market right now – several media outlets are identifying challenges for some of the world’s largest streaming-based platforms – and the stock market has followed suit by dropping prices quickly.

Read more Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

//Tuesday d. 14.06.22

Simple Feast – A customer-centric meal box subscription

Subscription Case #2

By Niels Vestergaard

Last week, we went through the subscription metrics of the powdered food producer Huel, which utilized a lot of the modern ways of running a subscription business. This week will be a little less technical, and with a more personal focus from my end. It’s time to talk about meal boxes.

Read more Simple Feast – A customer-centric meal box subscription

//Monday d. 30.05.22

Huel – A Modern Subscription Brand

Subscription CASE #1

By Niels Vestergaard

The market for meal replacements has been around for quite a while and with a collective market value of almost $12 billion dollars, new brands are still coming to the party.

Historically, the industry has been accused of profiting on false hopes of weight loss and that liquid replacements for real meals have never been a good idea. But today there are a few brands that deliver replacement products that work fine with a varied diet. At least if you ask the experts.

Read more Huel – A Modern Subscription Brand

//Monday d. 30.05.22

Subscription Growth is a big wish from all subscription companies. Now, it’s also a service from Subscrybe.

By Morten Suhr Hansen

The battle for new subscribers is intensifying and there is no doubt that the fight between subscription companies is getting harder now that more and more consumers are experiencing rising prices and therefore, hold back from binding themselves to new subscriptions.

Read more Subscription Growth is a big wish from all subscription companies. Now, it’s also a service from Subscrybe.

//Wednesday d. 25.05.22

Subscription Growth

Subscription Growth er Subscrybes nye forretningsben, hvor vi tilbyder brede kompetencer indenfor digital markedsføring af abonnementsforretninger.

Subscription Growth is Subscrybe’s new business department, where we offer broad competencies in digital marketing of subscription companies.

By utilizing our strong network within digital marketing, we take the offset in the most important performance channels for growing subscription businesses.

Read more Subscription Growth

//Tuesday d. 17.05.22

Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.

Subscription POV #27

By Morten Suhr Hansen

There is one question that I’ve been met with in the past weeks when I talk to different subscription companies. “Are your clients also experiencing that it is getting more difficult and more expensive to acquire new customers this past quarter?”

When I’m met with that question, it might be because the answer is yes. Subscription companies are struggling with acquiring new subscribers. Most of the people I talk with mention that it might be because of the failing consumer trust happening around Europe right now.

Read more Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.

//Thursday d. 28.04.22

Subscribers Don’t Have Control Over Their Subscriptions. Or Do They?

Subscription POV #26

By Morten Suhr Hansen

At the beginning of April, the Competition and Consumer Board presented the news that many Danes don’t have control over their subscriptions. The dramatic news that was shared by a wide array of Danish news media, builds on two surveys that paint a picture that consumers have a hard time keeping track of their subscriptions and therefore, end up paying for subscriptions that they don’t use.

Read more Subscribers Don’t Have Control Over Their Subscriptions. Or Do They?