Insight
//Tuesday d. 9.01.18

Digital subscriptions are the future of the newspaper industry

Written by Morten Suhr Hansen

The traditional news media – the newspaper industry – has been under pressure for many years.
The circulation is decreasing and the threat from new digital and social media has been visible and present for a long time. However, there might be a light at the end of the tunnel. A new report published by the newspapers’ own international organisation, WAN-IFRA, shows that circulation number and turnover from digital subscriptions are growing rapidly.

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//Tuesday d. 9.01.18

Subscription companies grow 5-7 times faster than other businesses

Written by Morten Suhr Hansen

The subscription revolution is evolving in the entire world and there isn’t just talk of a whim of fashion, but it is something that actually makes sense in business terms. This is emphasized by new figures from the American software supplier, Zuora. They have recently published their annual analysis of the subscription economy, The Subscription Economy Index, and it shows that companies with a subscription-based business model experience a growth, which is 5 to 7 times higher than other companies.

Read more Subscription companies grow 5-7 times faster than other businesses

//Tuesday d. 9.01.18

Turn your customers into members

Written by Morten Suhr Hansen

We all know the stories about the successful companies that takes all headlines and large investments – companies such as Facebook, Uber, Netflix, Airbnb and LinkedIn. But what do these fast-growing companies have in common?

According to the American writer, Robbie Kellman Baxter, who has written the book ”The Membership Economy”, they are all part of a new trend that involves successful companies turning their customers into members. This trend establishes a framework for what we call the new membership economy.

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//Tuesday d. 9.01.18

Growth hacking: The powerful weapon of new ventures

Written by Morten Suhr Hansen

How has the American sharing platform Airbnb succeeded to reach a value of more than 50 billion USD without using any money on traditional marketing? Why haven’t we seen TV commercials promoting Facebook? And how has the car sharing service, Uber, managed to become one of the world’s most valuable (and controversial) companies in just a few years?