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Insight
//Wednesday d. 24.11.21

Customer Winback – How to win back lost customers

Even though you got your customer retention on point, sooner or later, some members will start to churn.

There are several reasons for leaving a subscription and it’s your job to know why your subscriber chose to leave your service – and you need to store this information at an individual customer level. A way to keep this organized is dividing churning customers into five groups:

Read more Customer Winback – How to win back lost customers

//Wednesday d. 24.11.21

Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

SUBSCRIPTION POV #17

By Morten Suhr Hansen

At the time of writing this, we are going into the “Black Week”. The week culminates on Friday with the biggest discount day of the year, Black Friday. Here, retail companies across the globe will throw themselves into a wild battle for customers and cash and throw large discounts on anything that the heart may want and money can buy.

Read more Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

//Wednesday d. 10.11.21

Is your subscription business due for a service inspection?

SUBSCRIPTION POV #16

By Morten Suhr Hansen

In these years, there is a huge focus on the innovation of new subscription models. Almost weekly, we see new and exciting subscription concepts go to market – both from start-ups and from established corporations. This is an exciting development!

However, establishing or running a subscription business is not the same as having success as a guarantee. The competition for subscription customers’ favor is getting fierce, as more and more subscriptions come to market. My prediction is that, in the future, we will see that the business focus will shift from how to develop new subscription concepts, to how to run a subscription business most successfully – in other words, from ‘Subscription Innovation’ to ‘Subscription Excellence’.

Read more Is your subscription business due for a service inspection?

//Wednesday d. 27.10.21

A hysterical focus on customers and a brand-new business model made Salesforce one of the world’s biggest software companies

SUBSCRIPTION POV #15

By Morten Suhr Hansen 

We subscription geeks often talk about the most successful subscription businesses and about who is responsible for putting the subscription movement in motion. Netflix is often mentioned as a candidate, both as a pioneer and as the most successful. Other candidates are Spotify and Amazon.

(Read the story about how Netflix even became a subscription business here)

Read more A hysterical focus on customers and a brand-new business model made Salesforce one of the world’s biggest software companies

//Friday d. 22.10.21

Customer Retention – The core of a healthy subscription business

This customer retention guide introduces you to one of the most important issues for a subscription business: How to retain subscribers once you have sold the initial subscription. Subscription businesses that manage to retain their subscribers by engaging them with their product and by building loyalty are by far the most successful.

Read more Customer Retention – The core of a healthy subscription business

//Friday d. 22.10.21

The Subscription Evolution – Putting design thinking into practice

Subscription has come a long way since the first newspaper subscriptions came to life in the 17th century. Actually, for many years, subscriptions were synonymous with newspapers, books, and magazines, as not many other industries made use of the business model.

This is an overview of the subscription evolution, which shows the incredible development that the model has taken, especially through the last 30 years.

Read more The Subscription Evolution – Putting design thinking into practice

//Wednesday d. 13.10.21

The Scandinavian Subscription Survey: New numbers and trends

SCANDINAVIAN SUBSCRIPTION SURVEY

At Subscrybe, we gladly follow the development of the subscription economy – both on a global and national level. We often use international analyses, reports and benchmarks to uncover, what is trending, which new consumer trends to be aware of and what it means to subscription businesses.

Until now, there have been very few data and analyses of the subscription economy in Scandinavia. We’ve had a wish of changing this for a long time. This is why we created a survey in Denmark and Norway, in collaboration with Norstat.

Read more The Scandinavian Subscription Survey: New numbers and trends

Uncategorized//Wednesday d. 13.10.21

Why does the world need another book on subscriptions?

SUBSCRIPTION POV #14

By Morten Suhr Hansen

Admittedly, for as long as I can remember, I’ve been hooked on the world of books and literature. Mountains of books, be it fiction or non-fiction, have shaped my knowledge and taught me almost everything I know. That’s why I’ve always had my own dream of writing my own books.

In 2014, I released my first book ‘How To Build A Subscription Business’. A book that was updated and released in a second edition in 2018. Now, on the 24th of September this year, my new book hit the shelves. ‘The Subscription Movement and How To Succeed In It’ is the title of the book that works, both as a follow-up on the first book, as well as a brand new publication.

Read more Why does the world need another book on subscriptions?

//Tuesday d. 21.09.21

Norway is a subscription leader in the making

SUBSCRIPTION POV #13

By Morten Suhr Hansen

The past few weeks, I’ve been working from our Norwegian office in Oslo. We started the Norwegian office of Subscrybe back in 2018 and since then, the office has grown and now consists of four strong consultants who work closely with the Danish consultants to help larger Scandinavian businesses to succeed in the subscription movement.

During the corona crisis, our collaboration was limited in a virtual space. Therefore, the reopening of both Denmark and Norway has been a perfect opportunity for me to place myself in Norway for a longer period of time and work closely with my Norwegian colleagues on exciting projects. At the same time, it has given me the opportunity to come closer to Norway, as a subscription nation.

Read more Norway is a subscription leader in the making

//Monday d. 6.09.21

Learn from some of the most successful subscription businesses

Subscription poV #12

By Morten Suhr Hansen

These days, I am putting the finishing touches on a whole new book, coming in September. ’The Subscription Movement and How to Succeed In It’ is the title of the book that follows ‘How to build a subscription business’ that was published first in 2014 and in a second edition in 2019.

So why am I writing a new book about the huge subscription movement that is taking over countries and industries? Because the development is happening so fast! And we are starting to feel that there are almost no companies alive right now, who aren’t thinking about how to strengthen the relationship with their customers and build certain, recurring revenue streams. What lies behind this development, I attempt to uncover in my new book.

Read more Learn from some of the most successful subscription businesses