Inspiration to your subscription business

The book How to Build a Subscription Business is written by Morten Suhr Hansen and has just been published in a new edition.

How to Build a Subscription Business is a business model, which, through seven stages and 29 tangible steps, instructs the reader on how to build a subscription model from scratch. However, the business model can also be used to analyse and improve an existing subscription-based business. The book gives a thorough introduction to the model and guides the reader through all the steps..

In addition, How to Build a Subscription Business contains useful and interesting inspiration. A number of articles provide deeper insight into topics such as membership models in addition to subscription-based models and why young consumers are more interested in subscriptions than other consumers. There is also an appendix, which provides insight into 50 of the world's most successful subscription businesses. For instance, companies such as Dollar Shave Club, MoviePass, The New York Times and Strava are introduced.

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