//Tuesday d. 27.09.22

One of the most ambitious subscription startups is bankrupt! What can we learn from the collapse of Simple Feast?

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Subscription POV #35

By Morten Suhr Hansen

After many years of uninterrupted success, the subscription movement is at an interesting crossroads. For years I’ve been writing about how the valuations of subscription startups have been through the roof. The faith of investors that a growing subscription business was an almost guaranteed success seems to have come to an end. And more and more companies threw themselves into the battle for subscribers along with all the exciting startups.

Continue reading One of the most ambitious subscription startups is bankrupt! What can we learn from the collapse of Simple Feast?

//Tuesday d. 13.09.22

When do you start building loyalty from your subscribers? The second they sign up!

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Subscription POV #33

By Morten Suhr Hansen

We are living in economically uncertain times and it is still becoming harder and harder to attract new subscribers. Perhaps you have already experienced this in your own subscription business? If not, you are one of the lucky few. This means that the work of building loyalty and a long lifetime for your subscribers is becoming even more important in the coming months.

Continue reading When do you start building loyalty from your subscribers? The second they sign up!

//Wednesday d. 31.08.22

The market for subscription payments is exploding: Your customers can now subscribe with Apple Pay!

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Subscription POV #32

By Morten Suhr Hansen 

Disclaimer! This article can come off as extremely geeky and boring. But if you’re running a subscription business, you should pay close attention for the next five minutes, because payment methods are extremely important for Customer Acquisition.

Continue reading The market for subscription payments is exploding: Your customers can now subscribe with Apple Pay!

//Friday d. 12.08.22

Winds of change in the social media industry. Will adtech be replaced by subscription?

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Subscription POV #30

By Morten Suhr Hansen

Last year, when Apple launched a new function allowing iPhone users to exclude ‘ad-tracking’ from apps like Facebook, Instagram, Snapchat, Twitter, and TikTok, it sent shockwaves through the tech industry. It resulted in difficult times for the adtech business model.

Continue reading Winds of change in the social media industry. Will adtech be replaced by subscription?

//Tuesday d. 21.06.22

Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

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Subscription POV #28

By Morten Suhr Hansen

In reality, I should be the last person to down-talk the subscription movement. Because I truly believe in a strong future for companies who choose to sell their products and services on a subscription model. Nonetheless, it’s important and necessary to talk about what is happening in the streaming market right now – several media outlets are identifying challenges for some of the world’s largest streaming-based platforms – and the stock market has followed suit by dropping prices quickly.

Continue reading Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

//Monday d. 30.05.22

Subscription Growth is a big wish from all subscription companies. Now, it’s also a service from Subscrybe.

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By Morten Suhr Hansen

The battle for new subscribers is intensifying and there is no doubt that the fight between subscription companies is getting harder now that more and more consumers are experiencing rising prices and therefore, hold back from binding themselves to new subscriptions.

Continue reading Subscription Growth is a big wish from all subscription companies. Now, it’s also a service from Subscrybe.

//Tuesday d. 17.05.22

Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.

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Subscription POV #27

By Morten Suhr Hansen

There is one question that I’ve been met with in the past weeks when I talk to different subscription companies. “Are your clients also experiencing that it is getting more difficult and more expensive to acquire new customers this past quarter?”

When I’m met with that question, it might be because the answer is yes. Subscription companies are struggling with acquiring new subscribers. Most of the people I talk with mention that it might be because of the failing consumer trust happening around Europe right now.

Continue reading Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.

//Wednesday d. 6.04.22

Subscription experts should ask themselves: What would Spotify do?

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SUBSCRIPTION POV #1

By Morten Suhr Hansen

Not that long ago, I arranged a workshop with a customer, where the purpose was to develop a strategy for the optimal retention of subscribers in their business. How can we secure that new subscribers keep subscribing to our product for as long as possible, we asked ourselves. Because we all know this: A subscription business’ success is not measured on how many people sign up, but rather on how long the subscribers stay. Lifetime and lifetime value are the defining parameters for success.

Therefore, before the workshop, I had asked all of the participants to prepare an answer to one simple question: ‘Tell me about a subscription that you have today that you like and which there is a 98% chance of you still having a year from now. It turned out to be an interesting question because even though we all have a line of subscriptions that we like, a 98% chance to stay is high! Even more interesting is that almost all participants thought of the same subscription business. You guessed it – it’s Spotify.

Continue reading Subscription experts should ask themselves: What would Spotify do?

//Tuesday d. 29.03.22

At Parken Stadium, thousands of subscribers will welcome back Christian Eriksen

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Tuesday, the 29th of March 2022 is an important date in Danish football history. It’s the date of Christian Eriksen’s comeback at Parken Stadium in the red national jersey – 262 days after the dreadful night in June during the European Championship, where Eriksen’s heart – and the heart of a nation – stopped beating.

Luckily, it ended well. Eriksen’s career came back on track with the transfer to Premier League and Brentford. Now, Eriksen’s comeback to the national team is a reality. Now, the preparations for the World Championship in Qatar can finally begin.

Continue reading At Parken Stadium, thousands of subscribers will welcome back Christian Eriksen

//Wednesday d. 16.03.22

Fighting churn is the most important thing for a subscription business. Why is it so difficult?

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Subscription POV #24

By Morten Suhr Hansen

This article begins with the world’s smallest news! When running a subscription business, one of the most important disciplines is fighting ‘churn’. Churn is when your active subscribers decide to cancel their subscription and leave your business. In other words, churn is the factor that challenges your subscription business and breaks the growth that otherwise comes from selling new subscriptions. So the difference between high or low churn is what ultimately affects whether you’re running a healthy or unhealthy subscription business.

Continue reading Fighting churn is the most important thing for a subscription business. Why is it so difficult?