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//Thursday d. 23.12.21

Happy Holidays! Why not spoil yourself or others with an exciting subscription?

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SUBSCRIPTION POV #19

By Morten Suhr Hansen

I hope you are all having some wonderful festive days this week! For many, it has been a lovely break from a hectic everyday life and also – a special year. Time for the family, reading, and relaxing. But for some, it is also a time embossed by the corona crisis that has been running since 2020. But no matter if you’re part of the first or the second group, the holidays are a time for giving –  and subscription geeks like us love gifts that last for a long time.

Therefore, we’ve collected five delayed presents that you can use with your partner, your friends, your pet – or just for yourself! Get inspired for a year of new experiences right here:

Continue reading Happy Holidays! Why not spoil yourself or others with an exciting subscription?

//Friday d. 10.12.21

The two leading, Danish subscription payment systems have been sold! What does that mean?

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SUBSCRIPTION POV #18

By Morten Suhr Hansen

November was a busy trading month for many. This goes for the market of subscription systems – so-called ‘subscription billing systems’ – namely for the leading, Danish solutions, Reepay and Upodi. Both are relatively new startups and ownership changed hands when two, large actors opened their checkbooks and acquired a Danish subscription solution each.

Continue reading The two leading, Danish subscription payment systems have been sold! What does that mean?

//Wednesday d. 24.11.21

Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

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SUBSCRIPTION POV #17

By Morten Suhr Hansen

At the time of writing this, we are going into the “Black Week”. The week culminates on Friday with the biggest discount day of the year, Black Friday. Here, retail companies across the globe will throw themselves into a wild battle for customers and cash and throw large discounts on anything that the heart may want and money can buy.

Continue reading Black Friday is not the road to increased loyalty. Consider a paid loyalty program!

//Wednesday d. 10.11.21

Is your subscription business due for a service inspection?

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SUBSCRIPTION POV #16

By Morten Suhr Hansen

In these years, there is a huge focus on the innovation of new subscription models. Almost weekly, we see new and exciting subscription concepts go to market – both from start-ups and from established corporations. This is an exciting development!

However, establishing or running a subscription business is not the same as having success as a guarantee. The competition for subscription customers’ favor is getting fierce, as more and more subscriptions come to market. My prediction is that, in the future, we will see that the business focus will shift from how to develop new subscription concepts, to how to run a subscription business most successfully – in other words, from ‘Subscription Innovation’ to ‘Subscription Excellence’.

Continue reading Is your subscription business due for a service inspection?

//Wednesday d. 27.10.21

A hysterical focus on customers and a brand-new business model made Salesforce one of the world’s biggest software companies

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SUBSCRIPTION POV #15

By Morten Suhr Hansen 

We subscription geeks often talk about the most successful subscription businesses and about who is responsible for putting the subscription movement in motion. Netflix is often mentioned as a candidate, both as a pioneer and as the most successful. Other candidates are Spotify and Amazon.

(Read the story about how Netflix even became a subscription business here)

Continue reading A hysterical focus on customers and a brand-new business model made Salesforce one of the world’s biggest software companies

//Wednesday d. 13.10.21

Why does the world need another book on subscriptions?

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SUBSCRIPTION POV #14

By Morten Suhr Hansen

Admittedly, for as long as I can remember, I’ve been hooked on the world of books and literature. Mountains of books, be it fiction or non-fiction, have shaped my knowledge and taught me almost everything I know. That’s why I’ve always had my own dream of writing my own books.

In 2014, I released my first book ‘How To Build A Subscription Business’. A book that was updated and released in a second edition in 2018. Now, on the 24th of September this year, my new book hit the shelves. ‘The Subscription Movement and How To Succeed In It’ is the title of the book that works, both as a follow-up on the first book, as well as a brand new publication.

Continue reading Why does the world need another book on subscriptions?

//Monday d. 6.09.21

Learn from some of the most successful subscription businesses

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Subscription poV #12

By Morten Suhr Hansen

These days, I am putting the finishing touches on a whole new book, coming in September. ’The Subscription Movement and How to Succeed In It’ is the title of the book that follows ‘How to build a subscription business’ that was published first in 2014 and in a second edition in 2019.

So why am I writing a new book about the huge subscription movement that is taking over countries and industries? Because the development is happening so fast! And we are starting to feel that there are almost no companies alive right now, who aren’t thinking about how to strengthen the relationship with their customers and build certain, recurring revenue streams. What lies behind this development, I attempt to uncover in my new book.

Continue reading Learn from some of the most successful subscription businesses

//Tuesday d. 24.08.21

What will your company subscribe to in the future?

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SUBSCRIPTION POV #3

By Morten Suhr Hansen

An exciting and interesting trend has hit our office here at Subscrybe with growing strength. More and more companies getting in touch with us, are B2B-companies, interested in offering their products and services in some form of subscription.

It hasn’t always been like this! The great subscription movement from the 2010s was centered around large, consumer-focused areas, with media and entertainment as the leading industries. Since then, a long line of retailers jumped on the wagon and today, companies like Netflix, Spotify and Amazon (with Amazon Prime) are mentioned as the brightest stars in the subscription sky. But perhaps that picture will look completely different 5 or 10 years from now.

Continue reading What will your company subscribe to in the future?

//Thursday d. 19.08.21

Apple is showing the way with Apple One: More subscription packages will follow

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SUBSCRIPTION POV #5

By Morten Suhr Hansen

On September 7th of 2020, Apple launched a series of different product novelties, and yet again, it was the tech giant’s move to the subscription field that pulled the most headlines. Over recent years, Apple has increased its focus on creating successful subscription services as a supplement to the company’s strong position on physical products.

All the way back in 2015, Apple Music launched as a competitor to Spotify. In June 2019, Apple announced that the music streaming service had reached 60 million subscribers (a number that has now grown to 75 million, according to independent sources). The same year, 2019, Apple also launched a series of new subscription services like the streaming service Apple TV+, the gaming service Apple Arcade and the news service Apple News+.

This year, Apple One launched, as the newest sprout from Apples subscription services.

Continue reading Apple is showing the way with Apple One: More subscription packages will follow

//Friday d. 6.08.21

The subscription economy is rolling. Except in the furniture industry

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SUBSCRIPTION POV #9

By Morten Suhr Hansen

The Danes wish to subscribe more. That is evident in our Scandinavian Subscription Survey, completed in december 2020. Danish households have, on average, 17 subscriptions on everything from streaming subscriptions to mealboxes, glasses and contact lenses.

At the same time, most Danes believe that they will have even more subscriptions in the future and that correlates with the growing desire to rent products, instead of owning them. In other words, subscriptions are not reserved for fast-moving consumer products. We expect to see an increase in subscriptions on long-term consumer goods, like cars and electronics.

Det er ikke mindst de unge forbrugere, dem under 40 år, som sætter pris på den fleksibilitet, der ligger i abonnementet fremfor ejerskabet.

Especially young consumers, under 40, appreciate the flexibility that a subscription offers as opposed to ownership.

Continue reading The subscription economy is rolling. Except in the furniture industry