//Tuesday d. 2.08.22

Rent The Runway – Futuristic Clothing Consumption

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Subscription Case #3

By Niels Vestergaard

In this edition of Subscription Case I’ve found something really special. Perhaps one of the bravest, most unique, and visionary subscription offers you can find in the world today. We’re gonna talk about a service that doesn’t just grant you access to otherwise unobtainable products, a service that has the potential to shape the way we consume clothing in the future.

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//Tuesday d. 14.06.22

Simple Feast – A customer-centric meal box subscription

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Subscription Case #2

By Niels Vestergaard

Last week, we went through the subscription metrics of the powdered food producer Huel, which utilized a lot of the modern ways of running a subscription business. This week will be a little less technical, and with a more personal focus from my end. It’s time to talk about meal boxes.

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//Monday d. 30.05.22

Huel – A Modern Subscription Brand

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Subscription CASE #1

By Niels Vestergaard

The market for meal replacements has been around for quite a while and with a collective market value of almost $12 billion dollars, new brands are still coming to the party.

Historically, the industry has been accused of profiting on false hopes of weight loss and that liquid replacements for real meals have never been a good idea. But today there are a few brands that deliver replacement products that work fine with a varied diet. At least if you ask the experts.

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