Consumers Across the World Are in Agreement: We Would Rather Subscribe Than Own!
Written by Morten Suhr Hansen
The “battle” against the traditional transactional- and ownership-based model has been underway for quite a while. An extensive and international study across countries in Europe, North America, Asia and Australia confirms that the subscription economy has seriously stuck. More than 13,000 respondents in 12 different countries have responded to the survey, which shows which products and services that consumers would rather subscribe to than own.
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Out now! Subscrybe’s brand new strategy report: SUBSCRIPTION RETAIL
Written by Benedicte Lykke Larsen
At Subscrybe, we have seen how the subscription revolution has become a megatrend. You can subscribe to beauty and health products e.g. from Matas and Goodiebox, binge-worthy series from TV 2 Play and Netflix, and even to mobility provided by the likes of Swapfiets and Dribe. In addition, the subscription-based model is propagating in the retail industry. In our new strategy report – SUBSCRIPTION RETAIL – we focus on just that.
Continue reading Out now! Subscrybe’s brand new strategy report: SUBSCRIPTION RETAIL