Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.
Subscription POV #27
By Morten Suhr Hansen
There is one question that I’ve been met with in the past weeks when I talk to different subscription companies. “Are your clients also experiencing that it is getting more difficult and more expensive to acquire new customers this past quarter?”
When I’m met with that question, it might be because the answer is yes. Subscription companies are struggling with acquiring new subscribers. Most of the people I talk with mention that it might be because of the failing consumer trust happening around Europe right now.
Read more Subscription Companies are Experiencing The Perfect Storm. Acquisition is now harder and more expensive.
Subscribers Don’t Have Control Over Their Subscriptions. Or Do They?
Subscription POV #26
By Morten Suhr Hansen
At the beginning of April, the Competition and Consumer Board presented the news that many Danes don’t have control over their subscriptions. The dramatic news that was shared by a wide array of Danish news media, builds on two surveys that paint a picture that consumers have a hard time keeping track of their subscriptions and therefore, end up paying for subscriptions that they don’t use.
Read more Subscribers Don’t Have Control Over Their Subscriptions. Or Do They?
How Amazon expertly retains their customers
By Morten Suhr Hansen & Julie Maria Schandorph
Amazon is the world’s leading e-commerce company with yearly revenue of over 100 billion USD and its growth is still exponential. At the same time, Amazon is one of the world’s leading subscription companies with Amazon Prime that currently has more than 200 million subscribers worldwide. Now, Amazon is expanding to the Nordic countries. Something that Nordic companies have feared for a long time. But why is Amazon so successful and why do companies fear them?
Read more How Amazon expertly retains their customers
