How would you like to be surprised next month?
Every month, more than 80,000 Danish women get a little extra luxury in their everyday life, when they receive the monthly subscription delivery from the company Goodiebox. Each month, subscribers receive a box filled with attractive beauty products. That is, different products from month to month and always at a collected value far exceeding the 199 DKK that a Goodiebox costs.
At Goodiebox, you subscribe to a specific type of products. But you also subscribe to something far greater than that. You subscribe to a little extra joy in everyday life. ‘Unboxing happiness’, is what Goodiebox calls the experience that they deliver to their members.
It’s not just in Denmark that Goodiebox has become a success. The Danish startup is now available in nine European countries and each month, it is sent to about a quarter-million members across Europe.
Read more How would you like to be surprised next month?
Hvad vil du gerne overraskes med næste måned?
Subscription point-of-view #10
Af Morten Suhr Hansen
Hver måned får flere end 80.000 danske kvinder en lille ekstra forkælelse i hverdagen, når de modtager den månedlige abonnementsleverance fra firmaet Goodiebox. Hver måned får abonnenterne nemlig en boks med lækre beauty-produkter. Vel at mærke, forskellige produkter fra måned til måned og altid til en samlet værdi, der langt overstiger de 199 kroner, som en Goodiebox koster.
Hos Goodiebox abonnerer man altså på en bestemt type af produkter. Men man abonnerer også på langt mere end dét. Man abonnerer på overraskelsen og på forkælelsen. Man abonnerer på den lille ekstra glæde i hverdagen. ’Unboxing happiness’, kalder Goodiebox selv den oplevelse som de leverer til deres medlemmer.
Read more Hvad vil du gerne overraskes med næste måned?
That Will Never Work. The story of how Netflix became the world’s most successful subscription company
Written by Morten Suhr Hansen
On the list of the world’s largest and most successful subscription companies, we find Netflix. The American streaming giant, that ended 2020 with 204 million subscribers worldwide, and currently has a market value of USD 243 billion. It is hard to imagine that the company is only almost 23 years old. It is even harder to imagine that Netflix did not start its life as a subscription company at all. However, the company’s switch to a subscription-based business model ended up saving the company’s life.
How Netflix ended up as subscription-based and what this meant for the company is a fascinating story. The story has many elements that any subscription company can learn from. This is exactly what the story is about in the book “That Will Never Work”, written by Marc Randolph, the Co-founder and Netflix’s first CEO.
Read more That Will Never Work. The story of how Netflix became the world’s most successful subscription company
