Consumers Across the World Are in Agreement: We Would Rather Subscribe Than Own!
Written by Morten Suhr Hansen
The “battle” against the traditional transactional- and ownership-based model has been underway for quite a while. An extensive and international study across countries in Europe, North America, Asia and Australia confirms that the subscription economy has seriously stuck. More than 13,000 respondents in 12 different countries have responded to the survey, which shows which products and services that consumers would rather subscribe to than own.
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Subscription Pricing Is One of The Most Important Decisions You’ll Have to Make
Written by Morten Suhr Hansen
We see it again and again. Every time we work with launching new subscription concepts with our customers, one of the key questions is: What should the subscription cost? This occurs both with startups launching a subscription for the first time and with established companies that are about to launch a new subscription product.
But it is quite a different story when it comes to established subscription companies that already have one or more subscription products in the market – at least if you believe the US-based company Zuora that provides software for subscription companies. Zuora has investigated how much time established subscription companies spend on pricing and pricing policy. And the answer is quite surprising: The vast majority of companies spend less than 10 hours a year evaluating and developing their pricing and pricing models.
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Looking Into The Crystal Ball: 10 Important Subscription Trends You Can Expect This Decade
Written by Morten Suhr Hansen
At the beginning of a new decade, it’s hard not to look back on the one that has passed, and it is especially interesting to put your ‘subscription glasses’ on and wonder about what the future will bring.
Just think 10 years back. Back then, Netflix was an American company that mainly lived on mailing DVDs to its customers in the US. Spotify was a small Swedish start-up that hadn’t even launched in most countries. Surprise boxes were not even a thing at that time. In addition, none of the tech giants had subscriptions on their radar. At the beginning of the 10’s, the subscription model was mostly reserved for newspapers, telecommunications companies and gyms.
Read more Looking Into The Crystal Ball: 10 Important Subscription Trends You Can Expect This Decade
