and become a part of tomorrow

to a new business model

to growth in an unknown future

We believe that subscription is the business model of the future and we want to be leading within consulting, innovation and business development of subscription-based companies. We help our Danish and international customers in developing new subscription concepts, strengthening their subscription businesses and creating stronger customer relationships.

Meet the team behind Subscrybe

Knowledge, sharing & news:

//Tuesday d. 21.06.22

Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

Subscription POV #28

By Morten Suhr Hansen

In reality, I should be the last person to down-talk the subscription movement. Because I truly believe in a strong future for companies who choose to sell their products and services on a subscription model. Nonetheless, it’s important and necessary to talk about what is happening in the streaming market right now – several media outlets are identifying challenges for some of the world’s largest streaming-based platforms – and the stock market has followed suit by dropping prices quickly.

Read more Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?

//Tuesday d. 14.06.22

Simple Feast – A customer-centric meal box subscription

Subscription Case #2

By Niels Vestergaard

Last week, we went through the subscription metrics of the powdered food producer Huel, which utilized a lot of the modern ways of running a subscription business. This week will be a little less technical, and with a more personal focus from my end. It’s time to talk about meal boxes.

Read more Simple Feast – A customer-centric meal box subscription

//Monday d. 30.05.22

Huel – A Modern Subscription Brand

Subscription CASE #1

By Niels Vestergaard

The market for meal replacements has been around for quite a while and with a collective market value of almost $12 billion dollars, new brands are still coming to the party.

Historically, the industry has been accused of profiting on false hopes of weight loss and that liquid replacements for real meals have never been a good idea. But today there are a few brands that deliver replacement products that work fine with a varied diet. At least if you ask the experts.

Read more Huel – A Modern Subscription Brand