and become a part of tomorrow

to a new business model

to growth in an unknown future

We believe that subscription is the business model of the future and we want to be leading within consulting, innovation and business development of subscription-based companies. We help our Danish and international customers in developing new subscription concepts, strengthening their subscription businesses and creating stronger customer relationships.

Meet the team behind Subscrybe

Knowledge, sharing & news:

//Friday d. 19.10.18

New book aims to help companies in the Subscription Economy

Written by Morten Suhr Hansen

In 1998, Reed Hastings, a former math professor and successful entrepreneur, launched a brand-new company that quivered and completely turned the entire movie and television industry upside down, also affecting many other industries. Netflix was its name. A company that, from day one, was based on a subscription model. During the next 20 years, the company became an industry-giant with more than 130 million subscribers and currently has a market value of more than 150 billion dollars.

Almost simultaneously, two Danish entrepreneurs, Thomas Harttung and Søren Ejlersen, established a company named Aarstiderne (English: The Seasons), which also was subscription-based from the beginning.
Read more New book aims to help companies in the Subscription Economy

//Thursday d. 27.09.18

Behind Moviepass: The fastest growing subscription service of all time

Written by Morten Suhr Hansen

Moviepass is to cinemas what Netflix is to television. An all-you-can-eat subscription service, which lets subscribers go to the cinema as frequently as they like, for a fixed monthly fee. This concept has been a huge success for Moviepass. So much that the Moviepass subscription service is now claimed to be the fastest growing subscription service of all time.

During the subscription conference ‘Subscribed 2018’ in San Francisco, Mitch Lowe, the founder of Moviepass, was invited to tell the story about the fastest growing subscription service in media and entertainment.

Read more Behind Moviepass: The fastest growing subscription service of all time

//Monday d. 13.08.18

Millennials are driving the Subscription Economy

Written by Benedicte Lykke Larsen

The young generations, also known as Millennials, have a fundamentally different consumer behaviour than previous generations. Consequently, more and more companies must think in new, innovative solutions – and business models – in order to attract these consumers’ attention. One example is their attitude towards material goods, which they prefer renting instead of owning (from ownership to usership), which has not only created new opportunities but also challenges for many companies. In addition, sustainability, convenience and RoT (return on time) are essential to the busy, young consumers.

Read more Millennials are driving the Subscription Economy

//Wednesday d. 6.06.18

Can you recommend a good restaurant in Barcelona?

Written by Morten Suhr Hansen

I have recently added yet another subscription to the collection: A new, smart digital service that gives me new meal plans and grocery lists every week by using information about my family’s size and preferences. Then we don’t have to invent the wheel when planning supper, which is ideal for a busy family with children like ours.

I had never heard about this subscription service before, so how did I end up buying it? Actually, it was a colleague, who recommended it so strongly that I immediately found it on my phone and clicked ”purchase”.

Read more Can you recommend a good restaurant in Barcelona?

//Tuesday d. 9.01.18

Digital subscriptions are the future of the newspaper industry

Written by Morten Suhr Hansen

The traditional news media – the newspaper industry – has been under pressure for many years.
The circulation is decreasing and the threat from new digital and social media has been visible and present for a long time. However, there might be a light at the end of the tunnel. A new report published by the newspapers’ own international organisation, WAN-IFRA, shows that circulation number and turnover from digital subscriptions are growing rapidly.

Read more Digital subscriptions are the future of the newspaper industry

//Tuesday d. 9.01.18

Subscription companies grow 5-7 times faster than other businesses

Written by Morten Suhr Hansen

The subscription revolution is evolving in the entire world and there isn’t just talk of a whim of fashion, but it is something that actually makes sense in business terms. This is emphasized by new figures from the American software supplier, Zuora. They have recently published their annual analysis of the subscription economy, The Subscription Economy Index, and it shows that companies with a subscription-based business model experience a growth, which is 5 to 7 times higher than other companies.

Read more Subscription companies grow 5-7 times faster than other businesses

//Tuesday d. 9.01.18

Turn your customers into members

Written by Morten Suhr Hansen

We all know the stories about the successful companies that takes all headlines and large investments – companies such as Facebook, Uber, Netflix, Airbnb and LinkedIn. But what do these fast-growing companies have in common?

According to the American writer, Robbie Kellman Baxter, who has written the book ”The Membership Economy”, they are all part of a new trend that involves successful companies turning their customers into members. This trend establishes a framework for what we call the new membership economy.

Read more Turn your customers into members

//Tuesday d. 9.01.18

Growth hacking: The powerful weapon of new ventures

Written by Morten Suhr Hansen

How has the American sharing platform Airbnb succeeded to reach a value of more than 50 billion USD without using any money on traditional marketing? Why haven’t we seen TV commercials promoting Facebook? And how has the car sharing service, Uber, managed to become one of the world’s most valuable (and controversial) companies in just a few years?

If you look at the world’s most successful start-ups, they have one thing in common:
They have almost never spent money on traditional marketing campaigns.

Read more Growth hacking: The powerful weapon of new ventures