By Niels Vestergaard

In this article series, I try my best to find unique stories and original perspectives on the subscription economy. And a novel interest of mine sparked the idea for an unexpected episode of Subscription Case.

Before the launch of the Netflix series “Drive to Survive”, I, like many others, had little to no interest in Formula 1. I remember it running in the background of my childhood home, but never once had I sat down to spectate a Grand Prix. It seemed the sport was intangible; I didn’t know any of the drivers and it seemed like a glorified pastime for billionaires racing around circuits all over the world.

Read more Subscription Case – Formula One

Subscription POV #35

By Morten Suhr Hansen

After many years of uninterrupted success, the subscription movement is at an interesting crossroads. For years I’ve been writing about how the valuations of subscription startups have been through the roof. The faith of investors that a growing subscription business was an almost guaranteed success seems to have come to an end. And more and more companies threw themselves into the battle for subscribers along with all the exciting startups.

Read more One of the most ambitious subscription startups is bankrupt! What can we learn from the collapse of Simple Feast?

Subscription POV #33

By Morten Suhr Hansen

We are living in economically uncertain times and it is still becoming harder and harder to attract new subscribers. Perhaps you have already experienced this in your own subscription business? If not, you are one of the lucky few. This means that the work of building loyalty and a long lifetime for your subscribers is becoming even more important in the coming months.

Read more When do you start building loyalty from your subscribers? The second they sign up!