Inspiration case: How has Rapha succeeded in creating a strong community?
Written by Benedicte Larsen
Rapha and Harley-Davidson. Two companies – each from different eras of time and industries. However, they still have something very special in common. Both companies have managed to create a club (or community) of dedicated and loyal members, who pay a relatively high annual fee to become a part of these communities. Creating a community with a membership-fee is an interesting and different way of thinking ’The Network Model’, which is one of the nine subscription models, we work with at Subscrybe. In this subscription model, the value increases as the number of members increase. You can compare this to LinkedIn, who also use ’The Network Model’ – it’s no fun to be on this platform, if no other members were using it, right?
In the following article, we dive into exactly what these companies have done to create their communities, focusing on one of the latest and most hyped communities, Rapha Cycling Club.
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Out now! Subscrybe’s brand new strategy report: SUBSCRIPTION RETAIL
Written by Benedicte Lykke Larsen
At Subscrybe, we have seen how the subscription
revolution has become a megatrend. You can subscribe to beauty and health
products e.g. from Matas and Goodiebox, binge-worthy series from TV 2 Play and
Netflix, and even to mobility provided by the likes of Swapfiets and Dribe. In
addition, the subscription-based model is propagating in the retail industry. In
our new strategy report – SUBSCRIPTION RETAIL – we focus on just that.
Read more Out now! Subscrybe’s brand new strategy report: SUBSCRIPTION RETAIL
Global consumer giant brands are betting on subscription services
Written by Morten Suhr Hansen
According to news agency Reuters, three of the world’s largest consumer and food companies, Unilever, Procter & Gamble, and Nestlé, are increasingly developing new, innovative and customer-oriented subscription solutions. Reuters list a number of the latest initiatives from the three giants.
The Swiss food company, Nestlé, has already launched their subscription business in several countries around the world, where customers subscribe to Nespresso capsules. For instance, in England, private households receive their coffee capsules on a regular basis.
Read more Global consumer giant brands are betting on subscription services
