Customer Winback – How to win back lost customers
Even though you got your customer retention on point, sooner or later, some members will start to churn.
There are several reasons for leaving a subscription and it’s your job to know why your subscriber chose to leave your service – and you need to store this information at an individual customer level. A way to keep this organized is dividing churning customers into five groups:
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Black Friday is not the road to increased loyalty. Consider a paid loyalty program!
SUBSCRIPTION POV #17
By Morten Suhr Hansen
At the time of writing this, we are going into the “Black Week”. The week culminates on Friday with the biggest discount day of the year, Black Friday. Here, retail companies across the globe will throw themselves into a wild battle for customers and cash and throw large discounts on anything that the heart may want and money can buy.
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Is your subscription business due for a service inspection?
SUBSCRIPTION POV #16
By Morten Suhr Hansen
In these years, there is a huge focus on the innovation of new subscription models. Almost weekly, we see new and exciting subscription concepts go to market – both from start-ups and from established corporations. This is an exciting development!
However, establishing or running a subscription business is not the same as having success as a guarantee. The competition for subscription customers’ favor is getting fierce, as more and more subscriptions come to market. My prediction is that, in the future, we will see that the business focus will shift from how to develop new subscription concepts, to how to run a subscription business most successfully – in other words, from ‘Subscription Innovation’ to ‘Subscription Excellence’.
Read more Is your subscription business due for a service inspection?
