Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?
Subscription POV #28
By Morten Suhr Hansen
In reality, I should be the last person to down-talk the subscription movement. Because I truly believe in a strong future for companies who choose to sell their products and services on a subscription model. Nonetheless, it’s important and necessary to talk about what is happening in the streaming market right now – several media outlets are identifying challenges for some of the world’s largest streaming-based platforms – and the stock market has followed suit by dropping prices quickly.
Read more Streaming subscriptions are losing traction with subscribers. Is it a crisis or a correction?
Simple Feast – A customer-centric meal box subscription
Subscription Case #2
By Niels Vestergaard
Last week, we went through the subscription metrics of the powdered food producer Huel, which utilized a lot of the modern ways of running a subscription business. This week will be a little less technical, and with a more personal focus from my end. It’s time to talk about meal boxes.
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Huel – A Modern Subscription Brand
Subscription CASE #1
By Niels Vestergaard
The market for meal replacements has been around for quite a while and with a collective market value of almost $12 billion dollars, new brands are still coming to the party.
Historically, the industry has been accused of profiting on false hopes of weight loss and that liquid replacements for real meals have never been a good idea. But today there are a few brands that deliver replacement products that work fine with a varied diet. At least if you ask the experts.
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