SUBSCRIPTION POV #15

By Morten Suhr Hansen 

We subscription geeks often talk about the most successful subscription businesses and about who is responsible for putting the subscription movement in motion. Netflix is often mentioned as a candidate, both as a pioneer and as the most successful. Other candidates are Spotify and Amazon.

(Read the story about how Netflix even became a subscription business here)

Read more A hysterical focus on customers and a brand-new business model made Salesforce one of the world’s biggest software companies

Subscription has come a long way since the first newspaper subscriptions came to life in the 17^th century. Actually, for many years, subscriptions were synonymous with newspapers, books, and magazines, as not many other industries made use of the business model.

This is an overview of the three paradigms of subscription, which shows the incredible evolution that the model has taken, especially through the last 30 years.

Read more The Subscription Evolution – Putting design thinking into practice

SCANDINAVIAN SUBSCRIPTION SURVEY

At Subscrybe, we gladly follow the development of the subscription economy – both on a global and national level. We often use international analyses, reports and benchmarks to uncover, what is trending, which new consumer trends to be aware of and what it means to subscription businesses.

Until now, there have been very few data and analyses of the subscription economy in Scandinavia. We’ve had a wish of changing this for a long time. This is why we created a survey in Denmark and Norway, in collaboration with Norstat.

Read more The Scandinavian Subscription Survey: New numbers and trends